Why the Thrill...

When Oakley gets to go on a trip to stay with Grandma Lee Ann, I let Eli and Asher pick a special activity they want to do. Usually, much to my disgust, they choose Chuck E Cheese. Why is this place so wonderful? Why does this place seem so magical to them? I do not understand, but I do know they are all but trembling with excitement on the drive over. I don't understand the draw, but I love the level of joy they possess at the chance to visit the Chuck E Wonderland...